After having so many social networking sites for bookmarking interesting stories found on the Internet, a new trend seems to have started recently, involving low-traffic social news sites acquired by larger ones, which would soon lead to only the most powerful of them to lead on the web scene.
If in March Diigo acquired Furl, now it’s Facebook’s turn to announce the acquisition of FriendFeed, the social news aggregator that has been among the most popular sites of its kind since 2007, when it was launched.
According to rumors, Facebook acquired FriendFeed for $50 million – %15 million in cash and $35 in stock – but the financial terms were not made public.
From Facebook’s press release we learned that even if FriendFeed had raised in popularity lately, it failed to reach the targeted traffic level, passing over only 1 million unique monthly visitors.
Mark Zuckerberg, Facebook founder and CEO, admired FriendFeed enough to borrow different features from it, such as the option of integrating content from outside into the news stream, as well as the “like” feature.
Facebook welcomed the FriendFeed’s engineering team formed by the four co-founders, ex-Google team members, who also worked on Gmail and Google Maps.
“Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Zuckerberg. “As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use.”
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